2019
Research and concept development for the first Nike global bra campaign. Looking at ideas of unseen support through group movement and the bra itself, with the aim of highlighting these women as a collective force.
This included graphic development of image layouts and lock-up. Primary movement image composition development. Out of home layouts. AV concepting and art direction. Behind-the-scenes content ‘3 Ways to Style a Bra’ art direction. Retail layout development.
This included graphic development of image layouts and lock-up. Primary movement image composition development. Out of home layouts. AV concepting and art direction. Behind-the-scenes content ‘3 Ways to Style a Bra’ art direction. Retail layout development.
Role Concept Development, Design Development, Art Direction, Retail Development
With Nike Brand Creative Studio EHQ
With Nike Brand Creative Studio EHQ
Collaborators
HART LESHKINA Photographer + Director
Julia Sarr-Jamois Stylist
Soichi Inagaki Hair Stylist
Ammy Drammeh Makeup Artist
Celia Burton Makeup Artist
Lauren Michelle Pires Manicurist
Sophie Durham Set Designer
Les Child Choreographer
Jorja Smith Singer + Athlete
Dina Asher-Smith Athlete
Adwoa Aboah Model + Athlete
Bebe Vio Athlete
HART LESHKINA Photographer + Director
Julia Sarr-Jamois Stylist
Soichi Inagaki Hair Stylist
Ammy Drammeh Makeup Artist
Celia Burton Makeup Artist
Lauren Michelle Pires Manicurist
Sophie Durham Set Designer
Les Child Choreographer
Jorja Smith Singer + Athlete
Dina Asher-Smith Athlete
Adwoa Aboah Model + Athlete
Bebe Vio Athlete
2019