08    Suunto_Boston Marathon

2026 For Suunto’s 90th Anniversary the brand wanted to bring their sense of adventure authentically into road running, their first venture onto the asphalt. We did this at a key running moment, Boston Marathon. We needed to infuse their adventurous ethos into the streets; Mountains become mailboxes, bird calls become phone calls and cliff edges become curb corners. We created a campaign film and photography to embody exploration into road running.  

Role Concept, Creative Direction, Art Direction, Director

With Suunto

Collaborators
Cissy Lott-Lavigna Director
Paddy Gomulski DoP
Adam Todhunter, Avenues Editor
John Layton, Avenues Colour Grade
It’s Possible Productions Production Company
Kimberley English EP
Rehana Jade Mawani Producer
Rhiannon Bowden Production Manager
Molly Singer Production Assistant
Joshua Jacobs 1st AD
Charlie Howard Boston Footage and B-roll DoP
Klong Sound Design & Composition
Laura Vifer Photographer
Dinamita Estudio Image Retouch
Sam Wagster Location Manager
Charlotte McGrath Talent
Jess Stewart Talent
Freddie Kemp Stylist
Maddy Barr-Hamilton Styling Assistant
Alice Lindsay HMU
Camille Critchlow Voiceover


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2026
Selected work created in collaboration with clients and creative teams.  
All rights remain with their respective rights holders.