06    Kailas Fuga_EX Campaign


2025 For Kailas FUGA’s footwear collection, the EX Series, we captured iconic ultramarathon trail runner Franco Collé. The focus was on the idea that being a Kailas FUGA trail runner means choosing extremes. It’s about pushing yourself to the edges of the spectrum. I wanted to focus on those edges in the realms of vastness and intimacy, speed and patience. We also created a TVC to hero the humanity in an extreme sport, once again highlighting this vast spectrum.

Role Creative Direction, Concept, Art Direction

With Kailas Fuga

Imagery Collaborators
Dani Km Photographer 
The Hand of God Retouch
Shaozi Film and Television Production
Madhava Poletto Menegazzo MUA
Tracy Hu Stylist
Film Collaborators
Avesta Keshtmand Director
Deon van Zyl DoP
Shaozi Film and Television Production
Patrick Armstrong Post-Producer
Kev Corry (The Assembly Rooms) Editor
Jonny Tully (No8) Colourist
Ben Gulvin (No8) Sound Editor
Madhava Poletto Menegazzo MUA
Tracy Hu Stylist
Lael Neale Music


   


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2025-26
Selected work created in collaboration with clients and creative teams.  
All rights remain with their respective rights holders.