2020 Concept, research and art direction for relaunching the classic Blazer model. This involved establishing the way we position the shoe creatively, celebrating the Blazer as the ultimate blank canvas for creative self-expression.
This concept carried into the wordmark design, casting, styling, design layouts and film editing.
We additionally created supporting product superiority imagery that told the story and subculture of the shoe.
This concept carried into the wordmark design, casting, styling, design layouts and film editing.
We additionally created supporting product superiority imagery that told the story and subculture of the shoe.
Role Concept, Design Development, Art Direction, Layout Design
With Nike Brand Creative Studio EHQ
With Nike Brand Creative Studio EHQ
Collaborators (Campaign)
Ari Versluis Photography
Cissy Lott-Lavigna Director
Wouter Verberkt DoP
Imruh Asha Stylist
Circus Video Editor
Studio Private Image Retouch
Ari Versluis Photography
Cissy Lott-Lavigna Director
Wouter Verberkt DoP
Imruh Asha Stylist
Circus Video Editor
Studio Private Image Retouch
Collaborators (Product Superiority)
Anaïs Barelli Photography
AB/CB Set Design
Anaïs Barelli Photography
AB/CB Set Design
2020